Sell LeadsPlease® Data Try It Use Cases Sign Up Free

Sell mailing lists under your own brand. Earn 20% on every order.

Resell 210M+ verified consumers, 18M+ businesses, and the new sales-intent layer — your logo, your colors, your domain. We handle data, fulfillment, and Stripe payouts.

  • 🎨Your logo & colors
  • 💸$0 to start
  • 😴Earn while you sleep
  • ⚡5-minute setup
  • ⭐#1 on Business.com
Apply free → takes 5 minutes 20+ years · US-based · 866-306-8674

💡 Run a postcard / direct-mail platform yourself? You're looking for the DataWidget® for Web-to-Print — embed the same widget into your platform, white-labelled, $1K one-time setup, 20% margin on every list automatically.

Phoenix · LeadsPlease® Show me homeowners in Phoenix earning $100k+ with kids at home AI parses this
Re-skinning every 6 s to… LeadsPlease® · Phoenix, AZ
Try the full widget →

Same widget, 10 different brands & cities — watch it re-skin every 6 seconds. Yours could be next.

Built for small businesses that need leads — not a six-figure data subscription

If you've ever priced ZoomInfo, Apollo, or Cognism, you know what enterprise lead-data costs: $20,000–$80,000 a year, minimum, with annual contracts and seat counts. LeadsPlease® is the small-business answer to that — targeted mailing lists, B2B email lists, and verified phone numbers, sold by the list (not by the seat) at prices that make sense for a real estate agent, a solar installer, an attorney, or a five-person marketing agency.

And now there's a way to resell that same data under your own brand — with your logo, your colors, your domain, your customers — while LeadsPlease® handles the data, the fulfillment, and the payments. You keep 20% of every sale, automatically. No subscription. No setup fee. Apply in 5 minutes.

Who this is for

  • Print & direct mail companies — sell the list right next to the postcard, with one checkout for both.
  • Marketing agencies — stop reselling someone else's clunky portal at zero margin. Build your own list product on top of the most accurate consumer + B2B database in the country.
  • Real estate platforms — new movers, new homeowners, refinance candidates — the audiences your agents already pay for, white-labeled to you.
  • Legal & compliance tools — offer attorneys a built-in business contact lookup with full firmographic targeting.
  • B2B SaaS — layer mailing-list and email-list buying into your CRM or sales tool. Customers stay, instead of bouncing to a different vendor for outbound data.
  • Franchise networks — one parent franchisor controls pricing, modules, and branding; every franchisee gets their own self-serve store with downstream payouts.

What's in the database your customers will buy from

This is the same data LeadsPlease® has built and refined over 20+ years. The same data that powers Fortune 500 financial-services campaigns, regional real estate brokerages, and tens of thousands of small-business mailings every month. As a reseller you don't license a slice — you sell the whole thing.

210M+
Consumer households
99M+
Verified emails
18M+
B2B businesses
11M+
B2B contacts
98%+
Accuracy guaranteed
7-30 day
Refresh cadence

What customers can target

The DataWidget® your customers see — the one rotating brands above — is the same one. They build a list by combining geography (radius, city, county, ZIP, custom polygon), database (Consumer / Business / New Movers / New Homeowners), and demographics (income, age, homeowner, dwelling type, ethnicity, language, presence of children, vehicle, pets, household size, …) plus business filters (SIC, NAICS, employee size, sales volume, executive title) for B2B.

Every count is live. Every record is triple-verified (automation + human review + USPS NCOA). Every list is delivered in five formats: Excel, CSV, PDF, ready-to-print mailing labels, and direct CRM push.

The new sales intent data layer — built for affordable list resale

Most small-business mailing lists are static demographic snapshots. They tell you who someone is, not whether they're shopping right now. Our sales intent data layer adds that signal — aggregated search-term scoring (0–10 interest level) across 11 verticals: solar leads, mortgage leads, auto, insurance, home services, healthcare, B2B SaaS evaluation, education, and more.

We're transparent about what this is and isn't. It's not a TCPA-verified, phone-confirmed lead like you'd buy from a high-end aggregator at $50–$100 per record. It's a near-real-time intent score layered on top of the same opt-in mailing-list and email-list records you already sell — at a tiny fraction of the price-per-contact. For SMB resellers, that's the right tradeoff: 10× the volume reach for 1/10th the per-record cost, with measurably higher purchase propensity than a flat demographic list.

Why this matters for your reseller business Intent-overlay lists sell for 30–60% more than the same demographic list without the overlay. Your 20% commission compounds on the larger ticket. A $400 base list with intent overlay sells for $600–$700 — same effort, larger payout, happier customer. Verified-TCPA lead competitors charge 20–40× that and reach a sliver of the audience.

Recurring data feeds: build subscription revenue, not one-shot orders

One-time list purchases are great, but the real reseller business model is recurring. We're rolling out subscription data feeds for the use cases that need fresh records every week:

  • New mover lists — 1,063,928 new movers each month. Local services, real estate, home goods, financial services. Auto-delivered to the customer's CRM weekly.
  • New homeowner lists — 738,000 new homeowners per year. Insurance, security, lawn care, home improvement, solar.
  • Age-65 milestone lists — everyone aging into Medicare eligibility. Used by every Medicare broker, financial planner, and insurance agency in the country.
  • Custom intent triggers — "alert me when a household in my territory shows mortgage-shopping intent." Drip-feed your customer's CRM with hot leads, weekly.

Subscriptions tend to settle into $200–$1,500 per month per customer for the data feed alone. Your 20% commission on a recurring subscription compounds beautifully — one good Medicare-broker subscription customer can be worth $3,000–$5,000 a year in passive reseller revenue, on autopilot.

Industries that pay top dollar for targeted mailing lists

Here are the verticals our resellers serve most, with the search-volume keywords each industry uses to find list providers. Bake these into your branded checkout's landing pages and you'll match exactly what your customers are searching for.

☀️

Solar leads

Homeowners with rooftop suitability + intent score. Solar installers will pay any premium for genuinely warm leads. Reseller margin lands at $80–$200 per list.

🏡

Real estate mailing lists

New movers, new homeowners, refinance candidates, absentee owners, expired listings. The single biggest reseller category by volume.

💰

Mortgage leads

Households with refinance triggers, FHA-eligible buyers, jumbo-loan candidates. Pair with new-mover feed for compounding conversion.

⚕️

Physician email lists

Verified contact data for the U.S. healthcare prescriber base. Medical-device, pharma, and B2B SaaS sales teams pay $89+ CPC on Google for this.

⚖️

Attorney mailing lists

Practicing attorneys by specialty + firm size + state. Legal-tech, e-discovery, and CLE companies are the buyers. $90+ CPC keywords throughout.

🛡️

Insurance + Medicare

Age-65 list (people aging into Medicare each month) is the highest-conversion list our brokers buy — renewable monthly subscription.

This isn't an exhaustive list — we sell into 200+ SIC industries via NAICS codes, executive titles, and employee-count filters. Whatever vertical your existing audience is in, we have the data layer for it.

Data quality — how we earn the "Best List Broker" rating year after year

"Data quality" is one of the highest-search-volume keywords in this category for a reason: every customer who's been burned by a stale list looks for it specifically. Here's exactly what your customers will get when they buy a list under your brand:

  • 98%+ accuracy guarantee in writing. If deliverability comes in below the guarantee on a properly-mailed campaign, we replace records or refund the difference — on your branded receipt, no friction.
  • Triple verification on every record: automated validation, human review, USPS NCOA address-change processing. New mover and new homeowner files refreshed every 7 days; consumer + business files every 30 days.
  • Opt-in everywhere: every email and phone record carries provenance metadata so your customers stay CAN-SPAM, TCPA, CCPA, and CPRA compliant.
  • Real-time email verification: we re-verify emails at the moment of order to catch decay since the last refresh. Industry-best 98%+ deliverability.

The numbers: what you actually earn

Stripe Connect runs the money. When a customer buys on your site, the charge lands directly on your Stripe account. We platform-fee 80% (which auto-transfers to LeadsPlease® for the data + fulfillment), and the remaining 20% stays with you. Atomic with the charge: if a card declines, neither party gets paid. Nothing to reconcile. Nothing to chase.

📦

Average order value

$300–$800 per list across our reseller cohort. Higher for B2B + intent-data overlays.

💵

Your share

20% of every sale, paid instantly to your Stripe account. No invoicing, no monthly settlements.

📈

Realistic monthly take

10 lists/month at $500 average = $1,000/mo passive. 50 lists/month = $5,000/mo. All while you sleep.

⚙️

Setup time

5–10 minutes. Pick a URL slug, upload your logo, choose a brand color, paste an embed code.

🔁

Customer relationship

The customer stays yours. Their receipt says your brand name. We never market to them.

🚫

What you don't pay

$0 monthly. $0 setup. $0 minimums. Stripe takes its standard processing; everything else flows through atomically.

How it works (in 3 steps)

  1. Apply — it's free. Tell us your business name, pick a URL slug for your branded checkout (e.g. yourbrand.checkout.leadsplease.com), upload your logo, set your brand color. We approve and provision in under 24 hours, usually same-day.
  2. Connect Stripe. If you don't already have a Stripe account, the onboarding flow opens one. Stripe Connect handles KYC; we never touch your bank info. Once Stripe says "charges enabled" your store goes live automatically.
  3. Embed and earn. Drop our one-line embed snippet on your site, or send your customers directly to your branded checkout URL. Every list they buy auto-fulfills, auto-pays you, auto-emails them the file. You can be on a beach.

Why resellers trust LeadsPlease® as their data source

⭐ #1

Best List Broker

Top-rated by Business.com against every major US data broker including Data Axle, InfoUSA, Experian, and ListGiant.

20+ yrs

US-based, family-run

Phoenix, AZ headquarters. Same team for two decades. Talk to a human at 866-306-8674 during business hours.

G2 ✓

Verified G2 reviews

Active G2 + Shopper Approved review programs. Show your customers our public review wall — most resellers get a 30%+ conversion lift just from the social proof.

What's next: data delivered through Claude and AI agents

We're building a Marketing Collateral Platform (MCP) that lets resellers offer their customers list lookup, postcard design, and landing-page generation through Claude and other LLM interfaces. Imagine your customer asking Claude "build me a mailing list of solar-curious homeowners in Phoenix earning $100k+, then design a postcard for them" — and getting an interactive count, a preview-able design, and a one-click order, all in conversation. Resellers get this on day one, with their brand on the experience. The data layer launches in the next 30 days.

Future-proof your reseller business Most data brokers are still selling list downloads. We're building list conversations — AI-native data products with bundled creative (postcards, landing pages, QR codes). Resellers on the platform today are first in line for every new product channel. Apply now and you'll have early access automatically.

Questions other small businesses asked us first

Pulled from real conversations with new resellers in the last 6 months. If your question isn't here, the chat icon on the bottom-right of every page reaches a human in our Phoenix office.

Can I legally buy and resell email lists in the US?
Yes — with two important caveats. (1) The CAN-SPAM Act regulates how you use emails for marketing (clear identification of sender, working unsubscribe, accurate subject lines), not whether you can buy lists. (2) Some states (notably California, Colorado, Virginia) have stricter privacy frameworks; the LeadsPlease® database is fully opt-in and CCPA/CPRA-compliant, and every record carries the consent provenance. We provide a usage guide your customers can give to their email service provider so they don't get flagged. We've done this for two decades; nobody on our reseller program has been suspended for a list we sold.
How accurate is the data, really?
Consumer mailing lists: 95%+ deliverable. Business mailing lists: 90%+ deliverable. Verified emails: 98%+ accuracy. We refresh consumer + business databases every 30 days, new-mover and new-homeowner files every 7 days. Every record is triple-verified: automated validation + human review + USPS NCOA address change processing. We back this with a money-back accuracy guarantee in writing.
Do I need a developer to set this up?
No. The fast path is send your customers to your branded URL directly — we host the checkout. The slightly more polished path is dropping a one-line iframe embed onto your site (literally one HTML tag). Either works on WordPress, Squarespace, Wix, Shopify, raw HTML, or whatever you've got. We don't require a coding team and we don't sell professional services.
How do I get paid?
Stripe Connect. When you onboard, Stripe opens a Standard account in your business name. Customers' cards are charged on your Stripe account; the platform fee (LeadsPlease®'s 80%) is taken out automatically; your 20% stays in your balance and Stripe pays it out to your bank on your normal Stripe schedule (usually 2 business days). You never touch the LeadsPlease® portion.
Who owns the chargeback risk if a customer's card is stolen or disputes the charge?
You do — because you are the merchant of record. With Stripe Connect direct charges, the cardholder's bank disputes against your Stripe account, the disputed funds are pulled from your balance, and Stripe's standard chargeback dispute process is yours to handle. LeadsPlease® does not refund the 80% data-and-fulfillment fee on a chargeback — we delivered the data, so the payment dispute is between you, your customer, and Stripe. The good news: Stripe Radar is included free on every Connect account and blocks the vast majority of fraudulent attempts before they ever charge. Most resellers in our cohort run a chargeback rate well under 0.5% — the SMB direct-mail / list-data audience is one of the lowest-fraud segments in e-commerce.
How is sales intent data different from a normal mailing list?
A normal mailing list is "people who match these demographic filters." Intent data is "people who match these demographics and have actively been showing buying signals on the open web in the last 7–30 days." We aggregate signal across thousands of publishers, B2B media networks, and search-intent feeds. The result is a list where conversion rates typically run 3–7× standard lists — and your customers gladly pay 30–60% more for it.
What if my customer is unhappy with their list?
LeadsPlease® handles refunds and replacements directly through your branded checkout flow — the customer never sees us, but the policy is the same one we've used for two decades. If the deliverability comes in below the guarantee on a properly-mailed campaign, we replace records or refund the difference. You don't have to negotiate it; you just forward the support request.
Can I see who else is reselling?
Yes — the rotating brand showcase above the main widget on this page is a small slice. Active resellers include print & direct mail companies (most popular vertical), marketing agencies, real estate platforms, legal-tech tools, and B2B SaaS companies layering list data into their own products. We don't disclose individual reseller revenue, but the cohort distribution is public on our quarterly investor update.
Is there a contract or commitment?
No. The reseller agreement is at-will on both sides — you can pause or close your branded store at any time, and we don't claw back commissions on past sales. We can also revoke the program for cause (data abuse, regulatory violation, fraudulent payments) but in 20 years of running LeadsPlease®, that's happened zero times to a small-business reseller.
Coming Soon · Q3 2026

The next-generation lever — Intent Data

Reach buyers while they're still researching, not after they've already filled out a competitor's form. Intent Data captures the digital footprints — searches, page visits, content downloads, comparison-shopping behavior — that signal a buyer is in-market weeks before any conventional list trigger fires. Every reseller on the Sales.Garden program will be able to layer Intent Data signals onto LeadsPlease® consumer and business audiences as a premium upsell on every list.

Why it beats conventional triggers

Traditional list triggerIntent Data signal
Just turned 65 (T65 mailing list) Comparing MAPD & Med-Sup plans this week
New homeowner (closed in last 90 days) Pricing solar / HVAC / roofing quotes now
Vehicle owner, 5+ years on title Cross-shopping new and used inventory online
Marriage / divorce filing Researching family-law & estate-planning terms
Length of residence 7+ years (likely-to-sell) Visiting Zillow / Redfin valuation tools repeatedly
Veterans mailing list (mass tort) Searching matter-specific eligibility keywords

Conventional triggers are reactive — they fire after the life event has already happened. Intent Data is proactive: it catches buyers in the research window, before they've talked to anyone in your category.

🏠

Real Estate

Homeowners running valuation tools, browsing listings in new neighborhoods, refinancing search behavior. Lift on listing-appointment booked rate: 3–5× over geographic farming alone.

🩺

Insurance · Medicare

T65 prospects researching MAPD vs Med-Sup, life-event triggers (new baby, marriage, retirement). Cuts cost-per-app by ~40% versus pure-demographic mailings.

🚗

Auto · Mobility

In-market shoppers cross-shopping makes/models, price-checking trade-ins, auto-loan rate comparison. Same-week-to-buy windows; mail timed to research-peak day.

🏦

Mortgage · Refi

Homeowners with rate-watch behavior, equity-tap research, HELOC comparison-shopping. Triggered the moment rates cross a threshold — not weeks later.

🛠️

Home Services

HVAC failure imminent (researching repairs), roofing post-storm searches, kitchen-remodel ideation, solar quote intent. Intent data doubles inbound-call rate for franchise mail co-ops.

💼

B2B · SaaS · ABM

Buying-committee accounts researching software categories on G2 / Capterra / vendor sites. Account-level intent signals layered onto firmographic mailings — 5× pipeline contribution.

3-5×
Lift on conversion
~14 days
Earlier in funnel
11+
Verticals at launch
+10%
Reseller margin uplift
Reserve early access →

Ready to start? It's $0 to apply.

Five-minute application. Same-day approval for most small-business resellers. Earn 20% of every list sold under your brand — forever, on every reorder. Plus first-in-line for Intent Data when it launches in Q3.

Apply now — it's free →

Reseller program by LeadsPlease® · the #1-reviewed list broker on Business.com · Powered by Sales.Garden · Talk to a human · 866-306-8674

Try it yourself — with your own brand

Pick a brand name, choose a color, and upload your logo. The widget below re-renders live with your branding so you can see exactly what your customers would see on your branded checkout.

Type to search nearby businesses, or enter a domain.finding your location…
🏢
Or upload your own — PNG / JPG / SVG up to 1MB

Counts are live and real — this is the same data your customers would see if they bought a list under your brand.

How AI auto-customizes the DataWidget® for every reseller

The widget you played with above is white-labeled to your business in seconds — logo, color, copy, even the chat-bot's vocabulary — with zero developer work. Here's how the customization layer is built, and why it sells buy email list shoppers, direct mail for small business searchers, and lead generation for small business traffic the moment they land.

1. Brand-aware logo extraction (Brandfetch + your domain)

Type your business name into the Business or website field above. The widget queries Brandfetch's CDN to pull a high-quality vector logo straight from your domain — the same logo you'd serve from your own website. No file uploads required, no ten-second wait while you find the right PNG. If Brandfetch doesn't have you yet (smaller franchises sometimes), we fall back to DuckDuckGo's icon API. Either way: a real logo, in your iframe, in under 800ms.

2. Saturation-weighted color extraction

Once your logo is loaded, our canvas-based color analyzer walks every opaque pixel and buckets them by hue. We don't pick the most-common color — we pick the most saturated, weighted by pixel mass. So Pizza Hut's red wordmark beats the dark inner shadow even though there are more dark pixels. Coca-Cola's red beats the white wordmark contrast. Bell Legal Group's monochrome black wins by default. The widget reskins to match your brand color across every accent, button, and chart line in real time.

3. Auto-darken for white logos

White-on-transparent logos used to disappear on the widget's white background. We solved that with a luminance threshold + force-darken pipeline: if 65%+ of your logo's opaque pixels are near-white, we recolor every visible pixel to black before display, preserving the alpha channel. Your white wordmark becomes a crisp black silhouette, instantly readable.

4. Location-aware business autocomplete

The typeahead under the input pulls live business data from Photon (Komoot's free, CORS-friendly geocoder — the same one powering the LeadsPlease® DataWidget®). We bias every query to the visitor's geolocation (browser API or IP fallback via GeoJS) and apply a hard 100-mile distance filter, so a visitor in Chicago never sees London businesses for the query "pizza." Each result shows distance from the user, sorted nearest-first.

🤖

AI chat parser

Plain-English queries like "5,000 homeowners in Phoenix earning $100k+ with kids" parse into geography + database + filter actions automatically.

🎨

Per-vertical theming

Real estate gets new-mover quick searches. Solar gets intent-overlay shortcuts. Legal gets SIC-code chips for law firms. Configured server-side per slug.

📍

Smart geo defaults

Widget pre-loads the visitor's metro area on mount. Users start with a useful map view instead of a blank "all US" placeholder.

🎯

Filter intelligence

Selecting "homeowners" auto-disables filters that don't apply (employee count, NAICS). Selecting "businesses" auto-shows SIC + employee size sliders.

The verticals our resellers own — and the keywords that drive their traffic

Every reseller specializes. The widget pre-tunes itself per industry so your customers see their use case front-and-center. Here are the verticals where our resellers earn the most, with the high-volume search keywords each one ranks for:

880 / mo · $28 CPC

☀️ Solar leads

Homeowner mailing lists with rooftop suitability + solar intent overlay. Solar installers pay premium for warm leads.

1,000 / mo · $29 CPC

💰 Mortgage leads

Refinance candidates, FHA-eligible buyers, jumbo-loan households. Often paired with new-mover feeds.

880 / mo · $57 CPC

⚕️ Physician email lists

Verified contact data for the U.S. healthcare prescriber base. Med-device, pharma, B2B SaaS sales.

720 / mo · $90 CPC

⚖️ Attorney mailing lists

Practicing attorneys by specialty + firm size + state. Legal-tech and CLE companies are the buyers.

1,600 / mo

✉️ Verified email list

98%+ deliverability guarantee, real-time email verification at order time.

5,400 / mo

📬 Direct mail

Postcard-ready mailing lists with NCOA-verified addresses. 95% deliverability minimum.

3,600 / mo

🏠 Mailing lists

Consumer households by demographic, geography, and lifestyle. The category-defining product.

880 / mo · $48 CPC

📧 Buy email list

One of the highest-CPC commercial-intent keywords in the lead-gen category.

Why a great-looking widget converts more, not just looks better

Most reseller platforms hand you a generic embed that screams "this is a third-party tool." That kills conversion. Buyers want to feel like they're on your site, dealing with your brand. Our customization stack — AI logo extraction + saturation-weighted color picking + per-vertical pre-configuration — closes the perception gap so your traffic converts at 3-5x the rate of a non-branded checkout.

Real numbers from our reseller cohort Branded widgets convert at 4.2% landing-page-to-purchase. Generic third-party embeds convert at 0.9%. The 4.6x lift is entirely attributable to the visual continuity between your site and the checkout experience — nothing else changes about the underlying data, pricing, or workflow.
<800ms
Logo fetch + skin
98%+
Color-pick accuracy
11
Vertical pre-tunings
$0
Setup cost

Customization is more than logos — it's data quality, too

Behind the visual reskin sits the same data quality infrastructure LeadsPlease® has built over 20+ years. Triple verification on every record: automated validation, human review, and USPS NCOA address-change processing. Consumer + business databases refreshed every 30 days; new mover and new homeowner files every 7 days. Real-time email verification at order time catches decay since the last refresh. Verified email lists hit 98%+ deliverability; direct mail lists hit 95%+. Your customers buy under your brand, but they buy our quality.

Compared to Data Axle, InfoUSA, and Experian

Most enterprise mailing-list providers (Data Axle, InfoUSA, Experian B2B Marketing) require six-figure annual contracts and build their pricing around enterprise sales teams. Small business mailing lists shoppers can't afford that — and shouldn't have to. LeadsPlease® built the same data depth (210M+ households, 11M+ B2B contacts, 99M+ verified emails) into a self-serve, by-the-list pricing model that SMB resellers can sell at margins the enterprise vendors literally cannot match.

Reseller customization at scale — what's coming next

  • AI-generated landing-page copy — we auto-write SEO content for each reseller's brand pages based on their vertical (real-estate vs. legal vs. solar) using Claude.
  • Per-reseller chat-bot personality — resellers can customize the widget's chat-bot greeting, tone, and recommended-list shortlist to match their customer voice.
  • Custom domain mapping — orders.yourbrand.com instead of your-slug.checkout.leadsplease.com for resellers who want full domain ownership.
  • Webhook events — pipe order data into your CRM in real time. Available events: order.paid, order.fulfilled, list.delivered.
  • White-labeled support email — replies go to your domain, not ours, with our team handling the actual response.

Want to see your real business name + colors live on this widget? Use the search field at the top of this tab, or apply to become a reseller — same-day approval, $0 setup, 20% on every sale.

Who's reselling LeadsPlease® data with DataWidget®?

Print shops, insurance and Medicare marketers, real-estate platforms, mass-tort law firms, marketing agencies, franchise networks — anyone whose customers need accurate, demographically-targeted consumer mailing lists and business mailing lists they can pull on demand.

200M+
U.S. consumer records
14M+
U.S. business records
650+
demographic selects
80 / 20
reseller revenue split
5 min
to embed on your site

Four resellers, four verticals

Real-world examples of how white-label resellers use DataWidget® to put a self-serve list-building tool on their own website — and turn list orders into a recurring revenue stream that compounds with every campaign their customers run.

Banner
Print · Direct Mail

"Our customers need a mailing list before they need printed postcards. Now they get both in the same checkout."

What they sell: EDDM postcards, saturation mail, custom direct mail printing for SMBs and franchises across the U.S.

Why DataWidget® fits: Banner's customers were buying printed postcards from Banner and then calling around to buy a targeted mailing list from a third party — or, worse, mailing untargeted neighborhoods. DataWidget® puts a direct mail list builder right inside Banner's quote flow: pick a city, dial in the homeowner, age, income and home-value filters, see the live count, drop into the cart with the print job. One checkout, one invoice, one truck.

Typical play
Realtor in Phoenix orders 2,500 EDDM postcards; pulls 2,500 owner-occupied homes within 5 miles, age 45–75, home value $400k+ — all in the same cart.
Monthly take
$8k–$30k in list orders on top of print revenue; 20% margin on every list, ~$0 incremental CAC (sells to existing print customers).
direct mail marketing EDDM postcards every door direct mail postcard mailing service targeted mailing list direct mail printing
IFC
Insurance · Medicare · Annuities

"Every agent on our roster needs T65 leads every month. DataWidget® made it self-serve and saved us a head of ops."

What they sell: Lead-generation packages, pre-set appointments and direct-mail campaigns for independent insurance agents writing Medicare Supplement, Medicare Advantage, final expense and annuities.

Why DataWidget® fits: Independent agents live and die on Medicare leads — especially the turning-65 mailing list (T65), which has to be pulled fresh every month because aging-in is a moving target. IFC's branded DataWidget® lets each downline agent log in, pick their territory, dial age 64–66 + income range + homeowner status, and get a fresh T65 mailing list in the cart. Pair with a compliant "Welcome to Medicare" postcard and the agent has a campaign in the mail before lunch.

Typical play
Independent agent in Tampa pulls 1,800 records: age 64.5–66, MAPD-eligible, household income $35k–$120k, homeowner, 10-mile radius around her zip — runs the same drop every month.
Monthly take
$15k–$60k in list revenue across the agent network; recurring aged-list refresh sales every cycle as agents re-pull T65 prospects.
Medicare leads T65 leads turning 65 mailing list annuity leads final expense leads medicare supplement leads insurance lead generation
ReminderMedia
Real Estate · Realtor Marketing

"Our magazines keep agents in front of past clients. DataWidget® gets them in front of future ones."

What they sell: Custom-branded relationship-marketing magazines (American Lifestyle, Start Healthy, Business in Action) plus follow-up tools for real-estate agents, mortgage brokers and financial advisors.

Why DataWidget® fits: Realtors farm geography — they pick a neighborhood and stay top-of-mind with every owner in it for years. DataWidget® powers a real-estate farming module on the agent's ReminderMedia dashboard: draw a polygon around the neighborhood, filter for homeowners, length-of-residence 7+ years (likely-to-sell), absentee owners (rental investors), or new movers (Welcome-to-the-Neighborhood drops). The same widget powers just-sold postcards, just-listed postcards and quarterly Year-End Recap mailers.

Typical play
Top-producing agent farms a 1,200-home Scottsdale neighborhood — quarterly mailers to all owners, plus monthly drops to the 180 homes inside her likely-to-list filter.
Monthly take
$25k–$100k in list orders across the agent base; nearly all repeat business as agents re-pull the same farm 4–12× per year.
real estate farming realtor mailing list homeowner mailing list absentee owner list just sold postcards geographic farming new movers list real estate prospecting
Bell Legal Group
Mass Tort · Class Action · Elder Law

"Every campaign is built around an eligibility profile. DataWidget® lets us turn that profile into a list in 90 seconds."

What they sell: Plaintiff representation in mass-tort and class-action matters — Camp Lejeune water contamination, talc, hair-relaxer, hernia mesh, pharmaceutical injury — plus a growing elder-law practice.

Why DataWidget® fits: Mass tort is a direct-response business: the firm needs to reach a precise demographic profile (e.g. veterans who lived on Camp Lejeune base 1953–1987, age 45+) and reach them at scale before the statute runs. DataWidget® plugs into Bell Legal's intake pipeline and lets the marketing team build a veterans mailing list, elder-law mailing list or specific-demographic legal list in minutes — filtered on age, military service, length of residence, household income — ready to ship to the print/mail co-op or load into a paid-social custom audience.

Typical play
Mass-tort campaign manager pulls 50,000 male veterans, 60+, in 14 specific zip-clusters near Camp Lejeune — mails a 6×9 eligibility postcard with QR-coded intake form.
Monthly take
$10k–$80k in list orders depending on active matters; spikes when a new MDL opens.
mass tort leads Camp Lejeune leads veterans mailing list elder law mailing list class action mailing list personal injury lead generation legal client acquisition

Why DataWidget® powers the fastest-growing mailing-list resellers

Every reseller gets the same patented list-building widget the LeadsPlease® team uses internally — the only difference is the wrapper. Three things make the model work:

→

Self-serve replaces the salesperson

Your customers configure their own targeted mailing list — pick a city, draw a radius, layer demographic filters, see live counts — in 60 seconds. No more "send me a quote" emails or 24-hour turnarounds. Conversion goes up; cost-per-order goes down.

$

You're the merchant. You keep 80%.

You take payment under your own Stripe Connect account at full retail. LeadsPlease® takes a 20% application fee for the underlying data, fulfillment and CASS-certified processing. You set the price; you keep the customer relationship; you book the revenue.

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Branded in 5 minutes, not 5 months

Your logo, your colors, your domain (lists.yourcompany.com). Every order email goes out from you. Every receipt says you. Customers never see "LeadsPlease®" — the data infrastructure is invisible underneath your brand.

High-volume keyword themes our resellers dominate

DataWidget® resellers compete in some of the highest-intent keyword categories in B2B and B2C marketing. A short tour of the verticals where our resellers rank, sell and re-sell every month:

Vertical 1

Direct Mail & Print

The direct mail marketing industry processes north of 76 billion pieces a year in the U.S. alone — and every one of them needs an address. Print shops, marketing agencies and franchise mail co-ops use DataWidget® to attach a targeted mailing list to every postcard, brochure and saturation drop they print. Banner is the textbook example.

  • direct mail companies · EDDM postcard printing · every door direct mail service
  • postcard mailing service · direct mail printing · saturation mail
  • buy a mailing list · purchase mailing list · cheap mailing lists
Vertical 2

Insurance & Medicare

10,000 Americans turn 65 every day. The Medicare lead generation business is a recurring engine: every month, agents need a fresh T65 mailing list for that month's aging-in cohort. DataWidget® lets insurance marketing organizations (FMOs, IMOs, agencies like IFC) hand each downline agent a self-serve list builder filtered on age, income, household composition and homeowner status.

  • medicare leads · T65 leads · turning 65 mailing list
  • medicare supplement leads · medicare advantage leads
  • annuity leads · final expense leads · life insurance leads
Vertical 3

Real Estate & Mortgage

The strongest-performing real estate agents farm — they pick a neighborhood and own it through repeat mailings, just-sold postcards, just-listed postcards and quarterly value reports. ReminderMedia's customers run that play 12 times a year, every year. DataWidget® powers the geographic side of that farm: homeowner mailing list, absentee owner list, new mover list, likely-to-sell predictive scoring.

  • real estate farming · geographic farming postcards
  • realtor mailing list · homeowner mailing list · absentee owner list
  • just sold postcards · just listed postcards · new movers mailing list
  • mortgage refinance leads · VA loan leads · FHA refinance leads
Vertical 4

Legal · Mass Tort · Elder Law

Mass-tort and class-action firms are direct-response operations — every campaign is built around an eligibility profile and a statute clock. DataWidget® lets the firm (or its marketing co-op) translate that profile into a targeted prospect list in minutes, not days. Bell Legal's Camp Lejeune campaign is one example; elder-law mailing lists for estate planning seminars are another perennial.

  • mass tort leads · Camp Lejeune leads · class action mailing list
  • veterans mailing list · military demographics
  • elder law mailing list · estate planning leads · seminar marketing list
Vertical 5

B2B SaaS & Account-Based Marketing

14 million U.S. businesses, every executive contact, every SIC code, every NAICS code — with revenue, employee count, fleet size and dozens of firmographic selects. SaaS companies and ABM teams use DataWidget® to enrich, build and ship B2B mailing lists for outbound, ABM postcards and ICP-aligned audience uploads.

  • b2b mailing list · business mailing list · SIC code lookup
  • account based marketing data · icp audience
  • small business mailing list · local business directory
Vertical 6

Franchise Networks & Multi-Location

Franchise systems (home services, fitness, food, education) run hundreds of local direct-mail campaigns simultaneously. Each franchisee needs a list scoped to their trade area, with brand-mandated filters baked in. DataWidget® lets the franchisor publish one widget that every franchisee can use — corporate sets the templates, locations pull their own local mailing list.

  • franchise marketing · local mailing list · multi-location direct mail
  • home services leads · HVAC mailing list · roofing leads
  • new homeowner list · welcome to the neighborhood

Reseller program FAQ

The questions Banner, IFC, ReminderMedia and Bell Legal asked before they signed up — and the questions every prospective reseller asks. Answered in plain English.

How much does it cost to become a LeadsPlease® reseller?

$0 up-front and $0/month. There is no monthly software fee, no minimum order, no long-term contract. LeadsPlease® takes a 20% application fee on each completed list order; you keep the other 80% as the merchant of record. If your customers don't buy, you don't owe anything.

How do mailing-list resellers actually make money?

You set retail prices on your branded checkout. LeadsPlease® takes a 20% revenue share on the data side; you take the other 80% as gross margin. Most of our top resellers run blended take rates of 30–55% after their own ad and fulfillment costs — on a category where customers re-buy every campaign, every month.

What kinds of mailing lists can my customers build through DataWidget®?

Consumer mailing lists (200M+ U.S. adults), business mailing lists (14M+ U.S. businesses by SIC/NAICS), new-mover lists, new-homeowner lists, turning-65 / T65 lists, absentee-owner lists, veterans lists, occupant / saturation lists and more — every one of them with 650+ demographic and firmographic selects (age, income, home value, length of residence, presence of children, vehicle make, pet ownership, charitable donor history, accredited investor flag, etc.).

Who owns the customer relationship — me or LeadsPlease®?

You do, completely. You take payment on your Stripe account, the receipt has your name, the order email comes from your domain, the support inbox is yours. Your customers never see LeadsPlease® unless you choose to tell them. We supply the data infrastructure invisibly; you own the brand.

What about chargebacks and bad credit cards?

You are the merchant of record, which means chargeback risk is 100% yours — the same as any direct-to-consumer e-commerce business. The flip side: if a card declines, no order is created, no fee is charged to anyone, and no list is generated. Every paid order through DataWidget® went through real-time card authorization on your account.

Can I customize the DataWidget® for my brand?

Yes — logo, colors, fonts, domain (lists.yourcompany.com), per-list pricing, which databases show up, which demographic filters are exposed, even the AI assistant's persona and product knowledge. Customization happens in your reseller dashboard — no developers required for the basics.

Is this just for U.S. direct mail, or does it cover digital too?

Both. Every list you pull through DataWidget® is downloadable as CSV with names, addresses, phones (where opted-in), emails (where opted-in) and household-level demographic appends. Customers use them for direct mail, paid-social custom audiences, programmatic display, cold outbound and CRM enrichment. Coverage is U.S. nationwide.

How long until I'm live?

Most new resellers go from sign-up to first paid order in under 24 hours. The Stripe Connect onboarding takes 3–4 minutes; embedding the DataWidget® on your existing site is a one-line script tag; brand customization is point-and-click. The Banner team had their first $200 list order on day one.

Ready to add a list-building store to your business?

Apply in five minutes — no fees, no contract, full retail to you. Same-day approval for most small businesses.

Become a reseller →

Sign up — it's free

5-minute application. Same-day approval for most small businesses. After you submit, we'll redirect you to Stripe Connect to set up the merchant account that will collect payments under your brand.

Fields marked with a * are required.

Step 1 of 3

Tell us about your business

Your branded reseller store will be set up using these details. You can change everything except the URL slug later.

https:// .lp-checkout.datawidget.com
Lowercase letters, numbers, hyphens (3–30 chars). We can also wire a custom domain later.
Step 2 of 3

How we reach you

The primary contact for billing notifications, fulfillment alerts, and the magic-link sign-in to your reseller dashboard.

Step 3 of 3

Connect your Stripe account

You are the merchant of record for every sale. Your customers' cards are charged directly on your Stripe Connect account at full retail. After we click Submit, you'll be redirected to Stripe to either link an existing account or create a new one in 3–4 minutes.

  • Business tax ID (EIN, or SSN if sole proprietor)
  • Business bank account (routing + account number)
  • Government-issued ID for the principal owner (driver's license / passport)
  • Already have Stripe? You'll just sign in to link it.
How money flows Customer pays 100% retail to YOUR Stripe account. 80% auto-transfers to LeadsPlease® (data + fulfillment). 20% stays in your balance. Card fails → nothing happens (no list generated, neither party paid). Chargeback or fraud → comes out of YOUR Stripe balance — you are the merchant, so the buyer's bank disputes against your account.

By submitting you agree to LP's reseller terms. We'll create a draft brand with your details and email you the magic-link to your dashboard once Stripe onboarding completes.

Technical Guide — embed the DataWidget® on your site

Once your Stripe Connect onboarding finishes, your branded reseller store goes live at your-slug.checkout.leadsplease.com. To collect orders directly from your own website (in addition to your hosted store), drop the embed snippet below onto any page. Works with WordPress, Squarespace, Shopify, Wix, Webflow, raw HTML — anything that lets you paste an <iframe> or a script tag.

Your unique embed snippet

Replace your-slug below with the URL slug you chose during Sign Up (e.g. acmeprint). After we approve your application we'll email you the exact snippet pre-filled with your slug, but you can preview it now:

<!-- Drop this anywhere on your site. The widget loads instantly,
     handles geography + filtering + counts + checkout entirely
     inside the iframe. Customers never leave your page. -->
<iframe
  src="https://datawidget-banner-production.up.railway.app/widget?affiliatecode=lp&reseller=your-slug"
  style="width:100%; height:780px; border:0; border-radius:12px;"
  title="Mailing Lists Builder"
  allow="geolocation; clipboard-write"></iframe>

Or use the script-tag embed (auto-resizes to content)

<!-- The script-tag embed auto-resizes the widget as your customer
     interacts with it. Recommended for WordPress + Shopify. -->
<div id="sg-widget"></div>
<script
  src="https://datawidget-banner-production.up.railway.app/embed/sg_widget_2.0.js"
  data-affiliate="lp"
  data-reseller="your-slug"
  data-target="#sg-widget"></script>

3-step quick install

1
Copy the snippet

Click the orange Copy button on either snippet above. Both deliver the same widget behavior — pick whichever your CMS makes easier.

2
Paste into your site

Drop it inside any block, page, or template that accepts HTML. WordPress: a Custom HTML block. Shopify: a Custom Liquid section. Squarespace: a Code block. Wix: an HTML iframe component. Webflow: an Embed component.

3
Publish

The widget renders the moment your page loads. The first sale ships through Stripe Connect to your account on the same day, and your dashboard at your-slug.checkout.leadsplease.com/admin reflects it within a minute.

Per-platform install notes

📝
WordPress

Add a Custom HTML block (Gutenberg) or Code module (Elementor) and paste either snippet.

🛒
Shopify

Add a Custom Liquid section to any page template, paste the script-tag snippet (better than iframe for theme styling).

⬛
Squarespace

Insert a Code block on any page. Both snippets work — iframe is simplest.

🅦
Wix

Add an HTML iframe / Embed Code element. Use the iframe snippet (Wix doesn't allow runtime <script>).

🌊
Webflow

Drop an Embed element. Either snippet works; script-tag gives auto-resize.

⚡
Raw HTML / Other

Paste anywhere inside <body>. No build step, no dependencies. The widget brings its own fonts + map tiles.

What the embed parameters mean

  • affiliatecode=lp — locks in LeadsPlease® pricing, minimums, and quantity breaks for every count and add-to-cart shown to your customers. Don't change this.
  • reseller=<your-slug> — tells our system which Stripe Connect account collects payment + which brand styling to apply (your logo + colors).
  • brandname, skin, logourl — auto-loaded from your reseller record after Stripe Connect onboarding. You don't need to put them in the embed.

How payments flow when a customer buys

  1. Customer hits Add to Cart in the embedded widget on your site.
  2. Widget redirects to your branded checkout. Customer pays the full retail price by card — their statement shows your business name.
  3. The Stripe charge lands directly on your Stripe Connect account.
  4. Stripe atomically transfers 80% of the charge to LeadsPlease® as the platform fee. The remaining 20% stays in your balance.
  5. Once Stripe confirms charge.succeeded, our system fulfills the list via the LeadsPlease® API and emails the download link to the buyer (subject line + reply-to are your brand).
  6. If the card fails, no charge happens, no transfer happens, and no list is generated. Atomic.
Customer support flows back to us

Replies to the buyer's order-confirmation email come to our support team by default (we'll handle the technical questions and refund-policy stuff under your brand). You can opt to take support yourself in your dashboard settings if you'd rather.

Webhooks & advanced (optional)

Resellers who want to pull order data into their own CRM can subscribe to webhook events from their dashboard. Available events: order.created, order.paid, order.fulfilled, order.failed, payout.sent. Each event includes the buyer email, order amount, your share, and the list metadata. Webhook secret is rotatable from the dashboard.

Testing your embed before going live

Append &testmode=true to the iframe URL while you're styling the placement. In test mode the widget runs against the LeadsPlease® TEST database (free, no charges, real counts) so you can iterate on layout without touching live data. Remove the param when you're ready to take real orders.

Need help?

Email tech@leadsplease.com with a link to the page where you've embedded the widget. We'll spot-check the install and reply within one business day. Phone support: 866-306-8674.